Todd & Duncan 1867

Todd & Duncan 1867

Living Heritage

Working with the original logotype, we developed a Maker's Mark to endorse the new products. 1867 was the year the mill was established. Incorporated here, it alludes to the provenance of the yarn and the incredible back story that underpins the absolute quality of the finished, knitted pieces.

With cashmere, place is also extremely significant. The soft water of Loch Leven – where the mill sits – is crucial to the unique Scottish Feel of the knit.

 
 

Working with the original logotype, we developed a Maker's Mark to endorse the new products. 1867 was the year the mill was established. Incorporated here, it alludes to the provenance of the yarn and the incredible back story that underpins the absolute quality of the finished, knitted pieces.

With cashmere, place is also extremely significant. The soft water of Loch Leven – where the mill sits – is crucial to the unique Scottish Feel of the knit.

We created Living Heritage to speak of the product's back-story as well as the innovative design ethos. This is not cashmere standing still. This is cashmere moving forward.

 

We created Living Heritage to speak of the product's back-story as well as the innovative design ethos. This is not cashmere standing still. This is cashmere moving forward.

Guidelines keep the visual expression of the brand on track across all channels.

 
 

Guidelines keep the visual expression of the brand on track across all channels.

Imagery showcases the pieces with styling that inspires, breaking away from traditional cashmere stereotypes.

We shot at multiple locations to demonstrate the versatility of the accessories and to make visual connections with the story of the brand.

 
 

Imagery showcases the pieces with styling that inspires, breaking away from traditional cashmere stereotypes.

 

We shot at multiple locations to demonstrate the versatility of the accessories and to make visual connections with the story of the brand.

 
 
 
 
 

Product imagery needed to reflect the real life context, especially for the home accessories, as well as the luxurious quality of the pieces.

 
 
 

Product imagery needed to reflect the real life context, especially for the home accessories, as well as the luxurious quality of the pieces.

 
 
 
 
 
 

The Todd & Duncan approach to colour is unique and always one step ahead. Showing colour accurately and consistently was essential.

Everything comes together on the e‑commerce website, designed to showcase the quality of the pieces and provenance of the brand whilst providing a simple and elegant user experience.

As with any luxury product, it was important to get the packaging right. We had to keep a strict eye on the materials, ensuring sustainability of all items. Not just in terms of how they are made and recycled but also how items are packed and shipped. Customers have the option to opt out of certain packaging items if they feel they don't need them, with a donation being made to charity instead.

 

As with any luxury product, it was important to get the packaging right. We had to keep a strict eye on the materials, ensuring sustainability of all items. Not just in terms of how they are made and recycled but also how items are packed and shipped. Customers have the option to opt out of certain packaging items if they feel they don't need them, with a donation being made to charity instead.