Saalt Wear

Saalt Wear

Changing the game, again

Influenced by the forms of desert dunes (the epitome of dry) we have retained the connection to the natural world with shapes that can be reflected physically as well as graphically.

We have also created a monogram, inspired by Saalt Wear but designed to represent the Saalt brand across the board when space is at a premium.

Graphical House have helped open doors for our company and open the hearts and minds of consumers.

Cherie and Jon Hoeger
Saalt Founders

The graphic forms and colour palette have been reflected through the design of the pieces themselves. With textures reminiscent of our original Saalt Suminagashi patterns continuing brand recognition throughout the product range.

 
 

The graphic forms and colour palette have been reflected through the design of the pieces themselves. With textures reminiscent of our original Saalt Suminagashi patterns continuing brand recognition throughout the product range.

 
 

The dune forms create layers and structure in the the mail order packaging, revealing key aspects of the brand story as it’s opened.

This motif is continued in the design of the swing tags where technical and product care information can be found.

 
 

This motif is continued in the design of the swing tags where technical and product care information can be found.

 
 

As with all Saalt products the environment is always a key consideration.

All Saalt Wear pieces are made of post-consumer recycled water bottles to help clean up landfill and ocean-bound plastic. Fabrics are also sourced from factories known for making safe, green textiles. These are qualities that we have reflected through all packaging items.

In our business, customers are won and lost in a fraction of a second; the difference between catching someone’s eye or losing their interest to the next product on the shelf. Graphical House has a singular talent for being able to communicate attention to detail, quality and care through design. 

With Saalt Wear, we wanted to convey to our customers that they can have confidence in the product, and in themselves. The imagery inspired by sand dunes and gorgeous flowing lines accomplishes both and hints that they can also be confident the product will keep them dry. 

In less than one year after launching, Saalt has been able to open accounts with five different department stores, a feat which would never have happened without the striking design provided by Graphical House.

Cherie and Jon Hoeger
Saalt Founders