Ica

Ica

Welcome Change

Identity

Symmetrical across the horizontal axis, the logotype was designed to represent the two facets of the practice – architecture and interior design.

 

Identity

 

Symmetrical across the horizontal axis, the logotype was designed to represent the two facets of the practice – architecture and interior design.

A rigorous identity system underpins every aspect of the brand.

Sample spreads from the identity guidelines.

 

Sample spreads from the identity guidelines.

A comprehensive suite of stationery was produced using tactile, coloured paper stocks that were matched to the secondary brand palette.

 

A comprehensive suite of stationery was produced using tactile, coloured paper stocks that were matched to the secondary brand palette.

Die-cut covers were designed to create adaptable A3 and A4 presentation documents.

 

Die-cut covers were designed to create adaptable A3 and A4 presentation documents.

A range of debossed notelets were designed and produced for staff to hand-write notes to clients and suppliers.

 
 
 
 
 
 
 

A range of debossed notelets were designed and produced for staff to hand-write notes to clients and suppliers.

 

Content

We assembled an accomplished team of videographers, photographers and copy writers to capture Ica’s project work, creating a dynamic and engaging collection of content that reinforced the positioning of Ica as creators of spaces where people, brands and businesses flourish.

 

Content

 

We assembled an accomplished team of videographers, photographers and copy writers to capture Ica’s project work, creating a dynamic and engaging collection of content that reinforced the positioning of Ica as creators of spaces where people, brands and businesses flourish.

We commissioned compelling film content to provide an insight into Ica’s approach to projects, and the thoughts and values of the people who work there.

Four films were shot on location in Glasgow, Skye, Edinburgh and London.

 

Four films were shot on location in Glasgow, Skye, Edinburgh and London.

Above: The Gantry Stratford, London
Below: Marmalade Hotel, Isle of Skye

 
 

Above: The Gantry Stratford, London
Below: Marmalade Hotel, Isle of Skye

Virgin Hotel India Buildings, Edinburgh

 
 

Virgin Hotel India Buildings, Edinburgh

We worked with Ica to craft and enhance their brand language and targeted messaging, across a range of digital and printed marketing outputs.

 

We worked with Ica to craft and enhance their brand language and targeted messaging, across a range of digital and printed marketing outputs.

Press adverts for Sleeper magazine.

 

Press adverts for Sleeper magazine.

Art direction was a key component of the rebrand, with a new approach and aesthetic defined to provide a better overview of the various elements in complex projects – exteriors, interiors, room types, scale and detail.

A focus on Ica's expertise in the hospitality sector was woven into the way visual content was crafted.

Point of view, framing, and subject focus are all important elements that combine to immerse the viewer in a space and emphasise the experience.

 

A focus on Ica's expertise in the hospitality sector was woven into the way visual content was crafted.

 
 
 
 

Point of view, framing, and subject focus are all important elements that combine to immerse the viewer in a space and emphasise the experience.

 
 
 
 
 

Above: Capturing sites under construction, helped add additional context and provide rich content for ongoing, long-term projects.

Below: Top level brand photography was created for the website to give an insight into studio culture and the people who work at Ica.

 

Above: Capturing sites under construction, helped add additional context and provide rich content for ongoing, long-term projects.

 

Below: Top level brand photography was created for the website to give an insight into studio culture and the people who work at Ica.

Website

We designed a website that captures the full breadth and depth of the service offered by Ica – architecture, interiors and beyond. The carefully created content engages with their key audience by speaking their language, and giving them reasons to return to the website.

 

Website

 

We designed a website that captures the full breadth and depth of the service offered by Ica – architecture, interiors and beyond. The carefully created content engages with their key audience by speaking their language, and giving them reasons to return to the website.

The embodiment of the new brand.

A beautifully simple content managed site acts as a internal tool as well as a flexible client facing portfolio to help evolve and grow with the company.

 

A beautifully simple content managed site acts as a internal tool as well as a flexible client facing portfolio to help evolve and grow with the company.

 
 
 
 

Intuitive navigation and large format photography/video give the website a fluid, immersive feel.


 

Intuitive navigation and large format photography/video give the website a fluid, immersive feel.


"Graphical House had an authentic and inspired understanding of our business and how to tell our story which continued throughout the creative process. We are delighted with the outcomes."

Ian Burleigh, Executive Chairman, Ica