A rigorous identity system underpins every aspect of the brand.
We commissioned compelling film content to provide an insight into Ica’s approach to projects, and the thoughts and values of the people who work there.
Art direction was a key component of the rebrand, with a new approach and aesthetic defined to provide a better overview of the various elements in complex projects – exteriors, interiors, room types, scale and detail.
The embodiment of the new brand.
"Graphical House had an authentic and inspired understanding of our business and how to tell our story which continued throughout the creative process. We are delighted with the outcomes."
Ian Burleigh, Executive Chairman, Ica