The Craft of Colour
Client
Todd & Duncan
Date
2018 —
Location
Kinross, UK
Website
Services Provided
Sector
Drawing on over 150 years of experience, Todd & Duncan spin the finest quality cashmere yarn from their Loch Leven Mill in Kinross, Scotland.
We refined their visual identity, uncovering an innovative approach that belies traditional methods, bringing their colour to life for a range of discerning, high-end fashion and textile clients.
The focus on art direction and by celebrating the unique qualities of product allowed us to roll-out a forward-looking brand that casts Todd & Duncan as international market leaders in colour, quality and service.
Content
Placing the cashmere at centre stage, we art directed photography that tells the story of their process, contrasting the industrial aesthetic of the mill with bold dyes, soft textures and the crafted quality of the finished product.
Digital
Weaving together the past, present and future, we built a bespoke website that casts Todd & Duncan as international market leaders in colour, quality and service.
Curated palettes and shade cards, available online for the first time, clearly convey their offer, inspiring the imagination, and underlining the potential for custom colours and bespoke blends.
Collateral
We worked with Todd & Duncan on the design of their physical shade cards to showcase the collection and keep a visual consistency of quality across their offline collateral.
“
Starting completely from scratch, the development process was both interesting and challenging — probing and questioning the purpose of the site and what we wanted to achieve with it. The team at Graphical House guided us through the process and have brought good energy and thinking to the whole project. We are really pleased with the finished result — it’s exciting to see our business and products presented in a new and dynamic way.
Nancy Creaney
Todd & Duncan
