![](https://graphicalhouse.imgix.net/https%3A%2F%2Fwww.graphicalhouse.com%2Fmedia%2Fprojects%2Fxsite%2FXsite-Assets-Climb02.jpg%3Fv%3D1670340340?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=900&q=90&w=1200&s=a05ffd9f261230f965d7e6237d9c6ec8)
A direct approach to the new name makes a playful connection to the activities and experiences on offer in this unique location.
This simplicity is also extended to key copy lines.
![](https://graphicalhouse.imgix.net/https%3A%2F%2Fwww.graphicalhouse.com%2Fmedia%2Fprojects%2Fxsite%2FXsiteAssets4.jpg%3Fv%3D1669995521?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=900&q=90&w=1200&s=2da27b62a0b67d4c905034e6841388b9)
The simple and forthright logotype utilises an oversized X character designed to act as a container or portal device. X marks the spot, a location, a treasure.
Type is formed with chiseled chamfers bringing a contemporary edge and a level of detail that reflects a playful character when used at scale.
![](https://graphicalhouse.imgix.net/https%3A%2F%2Fwww.graphicalhouse.com%2Fmedia%2Fprojects%2Fxsite%2FXsite-Assets.jpg%3Fv%3D1669995988?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=900&q=90&w=1200&s=4822204d9e04577b6de5047a665843e9)
![](https://graphicalhouse.imgix.net/https%3A%2F%2Fwww.graphicalhouse.com%2Fmedia%2Fprojects%2Fxsite%2FXsite-Assets-logo-blue.jpg%3Fv%3D1670345619?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=900&q=90&w=1200&s=bdc62d819faaba1b872688f71582f1f7)
![](https://graphicalhouse.imgix.net/https%3A%2F%2Fwww.graphicalhouse.com%2Fmedia%2Fprojects%2Fxsite%2FXsite-Assets-ski-blue.jpg%3Fv%3D1670341265?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=900&q=90&w=1200&s=0ac11d7a071202d12adcab039ec861cb)
![](https://graphicalhouse.imgix.net/https%3A%2F%2Fwww.graphicalhouse.com%2Fmedia%2Fprojects%2FXsite-Assets-text-blue.jpg%3Fv%3D1670340412?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=900&q=90&w=1200&s=60cfe67a3a12e74cdd4e74f9d939a348)
Geometric graphic patterns are used to reinforce the new brand and introduce a sense of dynamism and movement.
![](https://graphicalhouse.imgix.net/https%3A%2F%2Fwww.graphicalhouse.com%2Fmedia%2Fprojects%2Fxsite%2FXsiteAssets9.jpg%3Fv%3D1669995531?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=900&q=90&w=1200&s=8051232c58df10fd3d129b26fa758a0b)
![](https://graphicalhouse.imgix.net/https%3A%2F%2Fwww.graphicalhouse.com%2Fmedia%2Fprojects%2Fxsite%2FXsiteAssets3.jpg%3Fv%3D1669995520?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=900&q=90&w=1200&s=df91e75ddb87ae0cda9395fbf597adfc)
![](https://graphicalhouse.imgix.net/https%3A%2F%2Fwww.graphicalhouse.com%2Fmedia%2Fprojects%2Fxsite%2Fclay-banks-KVOF71DE7ZI-unsplash.jpg%3Fv%3D1670000516?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=900&q=90&w=1200&s=ecfe167a1e416423465ff8d6a971e479)
Extensive guidelines were created in order to enable the in-house team to effectively roll out the new brand and assets.
![](https://graphicalhouse.imgix.net/https%3A%2F%2Fwww.graphicalhouse.com%2Fmedia%2Fprojects%2Fxsite%2Fruben-vermeulen-Zdwfyx-Y7Fw-unsplash.jpg%3Fv%3D1670001008?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=900&q=90&w=1200&s=6d8360f817caf37ac96e3005da06677e)
![](https://graphicalhouse.imgix.net/https%3A%2F%2Fwww.graphicalhouse.com%2Fmedia%2Fprojects%2Fxsite%2FMM_Phone_PH-E-01.jpg%3Fv%3D1670248420?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=900&q=90&w=1200&s=a3b595c49643a7c64c4e2d315bf5c81c)
![](https://graphicalhouse.imgix.net/https%3A%2F%2Fwww.graphicalhouse.com%2Fmedia%2Fprojects%2Fxsite%2FMM_Packaging_PG-G-13.jpg%3Fv%3D1670250070?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=900&q=90&w=1200&s=48d20731e5342b5724db9cabc1e1bada)
![](https://graphicalhouse.imgix.net/https%3A%2F%2Fwww.graphicalhouse.com%2Fmedia%2Fprojects%2Fxsite%2FMM_Screen_SC-NYC2-01.jpg%3Fv%3D1670251469?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=1800&q=90&w=1200&s=b4c4c7bcdc857904757c129a4117efb5)
![](https://graphicalhouse.imgix.net/https%3A%2F%2Fwww.graphicalhouse.com%2Fmedia%2Fprojects%2Fxsite%2FMM_Screen_SC-B-02.jpg%3Fv%3D1670252317?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=900&q=90&w=1200&s=03a10c182ddd12aa12444b2b1410050a)