Mount Stuart

Mount Stuart

Experience the past. See the future.

Mount Stuart house appearing behind trees.

More than just a country house, Mount Stuart is an internationally-renowned centre of knowledge, that requires a brand that connects to a wide network of interlinked communities – from local to global.

We addressed this challenge though a simplified reorganisation of the expansive offer, supported by a cohesive identity system and website that communicates clearly with both new and existing audiences.

Six squares of different colours. Each has white text on that reads "Mount Stuart" above a different illustration.

Working with illustrator Olivia Knapp, we created a bespoke family of graphic symbols to help exemplify the multi-faceted appeal of Mount Stuart. This approach continues the long tradition of artistic commission by the Stuart family with Knapp’s original sketches now part of the permanent archive.

Black illustrations on a cream background. Each is of a different symbol related to Mount Stuart.
Hand illustrating an oak leaf.
White text on red background with an illustration that reads "Mount Stuart"

A Sessile oak leaf is used as the primary motif in the new identity system. A classic symbol of regeneration, family, longevity, heritage, knowledge – all recurring themes in the history of Mount Stuart.

 

A Sessile oak leaf is used as the primary motif in the new identity system. A classic symbol of regeneration, family, longevity, heritage, knowledge – all recurring themes in the history of Mount Stuart.

White text on illustration of a keyhole on an orange background.
Illustration of a dodecagram on a pink background.
Illustration of a bee on a green background.
Illustration of barley on a yellow background.
Illustration of a astrolabe on a purple background.

Complementary sub brands, each with their own unique motif were created to identify and group the five key areas of activity within the organisation; house, gardens, arts, rural and learning.

 

Complementary sub brands, each with their own unique motif were created to identify and group the five key areas of activity within the organisation; house, gardens, arts, rural and learning.

Identity guidelines designed to facilitate the implementation and consistency of the new branding, through a phased rollout.

Lockup of Mount Stuart logo.
Grid of four of Mount Stuarts identity guidelines.
Grid of four of Mount Stuarts identity guidelines.
Grid of three of Mount Stuarts identity guidelines.
Mockups of Digital elements for Mount Stuart.
Interior shot of church with stained glass windows.

Art direction was a key component in telling the story of the connections between past and present.

Lady standing at a balcony in a marble church.
 

Art direction was a key component in telling the story of the connections between past and present.

 
Lady standing at a balcony in a marble church.
A quote that reads "Centuries of lasting impressions, made new every day."
A large pink circle with glass balls in the middle.
Details of an exhibition space.
A small model of church in front of a stained glass window.

1000+ photographs were commissioned to provide a diverse archive of visual content for the new website, and beyond.

A group of people admiring an interior.
 
Details of an exhibition space.
 
A small model of church in front of a stained glass window.
 
 
 

1000+ photographs were commissioned to provide a diverse archive of visual content for the new website, and beyond.

 
A group of people admiring an interior.
 
 
Different colours of shrubbery in the Mount Stuart garden.
A woman holding a lamb in each hand.
A garden path with trees on either side.
 

Rich digital content can be quickly managed and assembled using customisable content blocks in the CMS. And a custom Shopify theme means that the ecommerce experience melds seamlessly with the main site.

Mockups of digital web pages for Mount Stuart.

Film content was also produced to capture Mount Stuart’s passion for inspiring and facilitating public learning through the careful stewardship of their vast collections, archives and rural surroundings.

#MyMountStuart

‘Portrait’ films were created to celebrate the team of people who work at Mount Stuart, illustrating the important contribution they make in the preservation of its remarkable heritage and its ambitious vision of the future.

 
 
 

#MyMountStuart

‘Portrait’ films were created to celebrate the team of people who work at Mount Stuart, illustrating the important contribution they make in the preservation of its remarkable heritage and its ambitious vision of the future.

 
 
 

Graphical House took time to understand our vision and needs, questioning and challenging our approach when needed. The team handled the project with grace and professionalism; they have exceeded our expectations and have transformed the face of our business.

Colin Boag CB CBE
Managing Director