More than just a country house, Mount Stuart is an internationally-renowned centre of knowledge, that requires a brand that connects to a wide network of interlinked communities – from local to global.
We addressed this challenge though a simplified reorganisation of the expansive offer, supported by a cohesive identity system and website that communicates clearly with both new and existing audiences.
Working with illustrator Olivia Knapp, we created a bespoke family of graphic symbols to help exemplify the multi-faceted appeal of Mount Stuart. This approach continues the long tradition of artistic commission by the Stuart family with Knapp’s original sketches now part of the permanent archive.
Identity guidelines designed to facilitate the implementation and consistency of the new branding, through a phased rollout.
The new website delivers a comprehensive platform for every aspect of the organisation — from event listings to visitor ticketing.
Rich digital content can be quickly managed and assembled using customisable content blocks in the CMS. And a custom Shopify theme means that the ecommerce experience melds seamlessly with the main site.
Film content was also produced to capture Mount Stuart’s passion for inspiring and facilitating public learning through the careful stewardship of their vast collections, archives and rural surroundings.
We wanted a partner not simply a normal client-customer relationship. We wanted someone to listen, to understand our needs but without just smiles and nods – we wanted our thinking to be challenged. We also were looking for something fresh and creative and beautiful. And we wanted to have fun doing it!
We got all that and more from the team at Graphical House. We love what they have delivered and the feedback has been fantastic.
Colin Boag CB CBE
Mount Stuart Trust