Our brand captures Paisley’s bold, honest and friendly spirit. It communicates directly with the audience, drawing them in with authentic language friendly typography and subtle references to the city’s past.
Art direction was welcoming and authentic, the subject of each shot making direct eye contact with the viewer. A manifestation of key ideas within the brand. Direct open and friendly.
The brand was activated across media platforms, supporting a self-assured campaign which builds a sense of togetherness, encourages collaboration and engages visitors from around the world.