Paisley is

Paisley is

Reshaping a destination

Our brand captures Paisley’s bold, honest and friendly spirit. It communicates directly with the audience, drawing them in with authentic language friendly typography and subtle references to the city’s past.


Art direction was welcoming and authentic, the subject of each shot making direct eye contact with the viewer. A manifestation of key ideas within the brand. Direct open and friendly.

An older lady with grey hair standing holding a piece of fabric in front of three people who have their backs to the camera.

The brand was activated across media platforms, supporting a self-assured campaign which builds a sense of togetherness, encourages collaboration and engages visitors from around the world.

A mockup of a website shown on an iPad and an iPhone that are sitting on a white tabletop.
A mockup of a social media page on an iPhone that sits on a white tabletop.
A billboard advertisement in a train station. The text reads "Paisley Together" set in black type on a pink background.