Paisley.is

Reshaping a destination

We created a positive brand that reshapes the town’s story, signposting development and innovation for a new generation of residents, tourists and investors.

Our brand captures Paisley’s bold, honest and friendly spirit. It communicates directly with the audience, drawing them in with authentic language and welcoming imagery.

The bespoke colour palette and textures bring distinction and recognition, creating a vibrant atmosphere that hints at the area’s rich connections with the textile industry.

We activated the brand across media platforms, supporting a self-assured campaign which builds a sense of togetherness, encourages collaboration and engages visitors from around the world.

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Paisley.is.

Art direction.

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Paisley.is.

Identity. Logotype and copy lines.

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Paisley.is.

Identity. Guidelines.

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Paisley.is.

Art direction.

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Paisley.is.

Identity. Graphic textures.

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Paisley.is.

Campaign.

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Paisley.is.

Art direction.

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Paisley.is.

Identity. Graphic textures.

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Paisley.is.

Digital. Website.

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Paisley.is.

Campaign.

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Paisley.is.

Digital. Website.

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Paisley.is.

Art direction.

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Paisley.is.

Digital. Website.

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Paisley.is.

Digital. Social media.