Life in balance
Client
Saalt
Date
2018–
Location
Idaho, USA
Services Provided
Sector
Inspired by nature, US-based Saalt meticulously design menstrual care products that support healthy and sustainable living.
We created a brand that connects these elemental values and supports the launch of their opening menstrual cup, anticipating a bright future of innovation.
Since launch in 2018 Saalt revenues have grown twentyfold. They are now the biggest selleing menstrual cup on Amazon globally and are stocked in over 2000 target stores across America.
Saalt’s ethical mission is one that they are committed to. Just in 2024 they diverted over 12 million period waste products from landfill, donated over 30,000 menstrual cups, repurposed 296,910 plastic water bottles and funded over 361,000 days of school through projects all over the globe.
1
Second biggest selling menstrual cup globally.
2
Continually expanding product line now includes menstrual cups. discs, travel and care products as well as a whole new brand Saalt Wear.
3
Saalt awarded B‑corp status, certifying the highest standards of social and environmental performance, transparency, and legal accountability.
Brand
Influenced by tidal rhythms, we designed a balanced brand identity that recalls the ever-changing space between land and sea, drawing on natural tones and empowering imagery.
Our distinctive suminagashi pattern builds recognition, supporting stand-out packaging that combines elegant and practical presentation with a rewarding out-of-box experience.
Content
Ideas of support and sisterhood were important, we knew recommendation would be an essential part of the growth of the brand. Performance was also key but not in a 'sporty' way.
We created an extensive library of imagery, ranging from lifestyle imagery to more abstract, elemental details, that captured the spirit of the brand.
Packaging
An exquisite un-boxing experience was important. We knew that this would be a key factor for profile in a world of You Tube unboxing videos.
The tube pack not only protects the product but also presents it to the customer without the clutter of additional material, all of which is housed in the base.
“
It has been such a pleasure working with Graphical House and we value the dedication they have shown more than we can say. Holding our packs in our hands, being able to present them and see people's reactions has been quite a joy.
Saalt Founders
Cherie and Jon
Saalt Soft
In 2019, in collaboration with Put a Cup in It, Saalt launched their Saalt Soft Cup. Made with an ultra-soft silicone formula designed to be both gentle and super comfortable for those with bladder sensitivity, cramping or discomfort with firmer cups.
We evolved the core brand expression and packaging to give Saalt Soft its own sense of identity and a clear differentiation on the shelf.
Saalt Teen
Saalt Teen marks a second evolution of the main Saalt brand. The new cup was created in collaboration with real world teenagers in order to design the perfect fit.
Whilst the forms remain familiar the colour ways and execution are dramatically different speaking directly to the audience and achieving stand out personality within the marketplace.
Other products
The Saalt product line continues to expand. Most recently we have created packs for the Saalt Disc, a higly flexible and more versatile alternative to a cup.
And alos the Saalt Steamer, a device design for a quick and easy sanitisation of your disc or cup.
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Beginning our journey we knew that we would need to stand out in a beautiful and disciplined way. Now we consider our brand, art direction and design to be one of our strongest assets and differentiating factors.
Saalt Co-Founders
Jon, Amber, Brent and Cherie
