MYMY

East to West

We created a distinct visual identity for MYMY that reinforces Phuong My’s existing brand as she increases her global reach.

Signature MYMY prints enrich all packaging and stationery. Our bespoke bags and boxes underpin the shopping experience, supporting the purchase of clothes and reinforcing brand values. 

Campaign photography that captures the simplicity of MYMY designs supports brand recognition throughout flagship store interiors.

These elements instantly identify the MYMY line — allowing its simplicity to speak for itself.

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MYMY.

Campaign. Art direction.

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MYMY.

Identity. Typographic detail.

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MYMY.

Campaign. Art direction.

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MYMY.

Campaign. Art direction.

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MYMY.

Campaign.

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MYMY.

Packaging. Bag and box.

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MYMY.

Packaging. Box detail.

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MYMY.

Print. Swing tag.

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MYMY.

Print. Point of sale.

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MYMY.

Environment. Store interior.

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MYMY.

Environment. Store interior.