An adaptable set of core elements designed to create a simple and elegant identity system that emphasises Phantom Hands’ modernist ethos.
The Graphic Marque is an articulation of the process of making. An interlinked ‘p’ and ‘h’ have been cropped to create a harmonious geometric composition.
"Our decision to work with Graphical House has been completely vindicated – the new identity is perfect for us."
Deepak Srinath, CEO, Phantom Hands
The system that underpins the visual identity is echoed in the website design, which utilises a proportional grid to structure content.
“The team was patient with us at each stage of the web design process – helping us understand their viewpoint, pushing us to raise our game and all the while being respectful of our requirements. Graphical House has become an integral part of our journey.”
Deepak Srinath, CEO, Phantom Hands
Our work with Phantom Hands has helped bring them to the leading edge of contemporary furniture design with recent coverage in Monocle, Elle Decoration, Icon, Architectural Digest, Vogue and The New York Times to name a few.
“What drew us to Graphical House after a long search across continents was their apparent rootedness in the craft of design. They are very good listeners and at each step won us over with a rigorous process that was both meticulous and presented with ease.
They really care and watch out for us. We have now grown into the bigger, better company that they imagined us to be.”
A.R, Creative Director, Phantom Hands