Phantom Hands

Phantom Hands

Reframing tradition

Overview:

 

Overview:

An adaptable set of core elements designed to create a simple and elegant identity system that emphasises Phantom Hands’ modernist ethos.

'Phantom Hands' is a metaphor for the generations of artisans whose contribution manifests in the furniture they create.

Product images below by Martien Mulder.

 

'Phantom Hands' is a metaphor for the generations of artisans whose contribution manifests in the furniture they create.

Product images below by Martien Mulder.

 

Identity:

 

Identity:

The Graphic Marque is an articulation of the process of making. An interlinked p’ and h’ have been cropped to create a harmonious geometric composition.

The uncomplicated identity system marries a universal grid structure and balanced typographic approach throughout.

 

The uncomplicated identity system marries a universal grid structure and balanced typographic approach throughout.

Images above: Magazine advert and product catalogue.

 
 

Images above: Magazine advert and product catalogue.

Images above: Textile and wood sample packs, stationery, downloadable templates, envelopes and delivery labels.

 

Images above: Textile and wood sample packs, stationery, downloadable templates, envelopes and delivery labels.

 
 

"Our decision to work with Graphical House has been completely vindicated – the new identity is perfect for us."

Deepak Srinath, CEO, Phantom Hands

Images above: Furniture labels, Deepak Srinath (Phantom Hands CEO), prototype signage and the Bangalore wood mill.

 

Images above: Furniture labels, Deepak Srinath (Phantom Hands CEO), prototype signage and the Bangalore wood mill.

Website:

 

Website:

The system that underpins the visual identity is echoed in the website design, which utilises a proportional grid to structure content. 

The team was patient with us at each stage of the web design process – helping us understand their viewpoint, pushing us to raise our game and all the while being respectful of our requirements. Graphical House has become an integral part of our journey.”

Deepak Srinath, CEO, Phantom Hands

Detailed, technical product information alongside rich, descriptive content provides an insight into the design and making process – key to the integrity of the product.

 

Detailed, technical product information alongside rich, descriptive content provides an insight into the design and making process – key to the integrity of the product.

A journal of collated essay content, creates a hub of topical and critical thinking on Indian modernism. Curated written content and critical insight pieces reinforce Phantom Hands’ commitment to documenting design and sharing knowledge.

 

A journal of collated essay content, creates a hub of topical and critical thinking on Indian modernism. Curated written content and critical insight pieces reinforce Phantom Hands’ commitment to documenting design and sharing knowledge.

What drew us to Graphical House after a long search across continents was their apparent rootedness in the craft of design. They are very good listeners and at each step won us over with a rigorous process that was both meticulous and presented with ease. 

They really care and watch out for us. We have now grown into the bigger, better company that they imagined us to be.”

A.R, Creative Director, Phantom Hands