Fill your workspace with possibility
Client
Hunts Office
Date
2024
Location
London, UK
Services Provided
Sector
More than office furniture. Workplaces, brought to life.
Hunts Office sell office furniture. But that was never really the whole story, and it's not what makes them worth talking about. What they actually offer is a holistic range of services that shapes how people experience the places they work, and it's that level of care and capability we set out to bring to the surface.
We took on a ground up rebrand for Hunts, one that marked the start of a new era of profitability for the company. The rebrand didn't just refresh how Hunts looked. It changed what the business was able to do. E-commerce revenues climbed dramatically, growing more than a hundredfold, and the business was able to refocus around its service offering, opening up new revenue streams that hadn't existed before.
We've since gone further, upgrading their e-commerce platform and producing a new suite of conceptual CGI content that expresses the Hunts brand to an audience that keeps on growing. Every part of the work has been built around the same idea: a business that delivers this well for its clients deserves a brand and a digital experience that proves it.
01
A one hundred fold increase in online sales since the launch of the new brand and website.
02
Previously untapped revenue streams have been opened up through the improved presentation of services.
03
CGI imagery has dynamically improved perceptions and increased efficiency.
Brand
Our brand identity system reflects the design-led approach of the company and helps position Hunts at the leading edge of the sector, aligned with the brands they represent such as Steelcase, Vitra and Orangebox.
Attention to detail and precision are key indicators of the quality not only of the product Hunts supply but also the service they provide.
Content
New CGI animations have been created to dynamically enhance brand positioning and expand on the Hunts service offering, the harmony between people, objects and space.
Photographic content supports this positioning, presents the catalogue and brings a sense of personality to the business.
“
Graphical House have established us as key players in the office furniture industry online and across EMEA
Daniel Walsh
Hunts Office
Digital
This year we also dramatically upgraded the Hunts Office digital offering, which had already led to a radical increase in sales (over 100 fold).
A refreshed front-end and refinements to the build further enhances the e‑commerce platform with an improved user experience and greater curatorial control.
“
The breadth of work undertaken by Graphical House to develop our new brand and end-to-end eCommerce platform was immense. The team are a joy to work with. Their approach is seamless, transparent, and honest throughout – they challenged when needed, and delivered a world-class online shopping experience. They come highly recommended as brand strategists, as well as digital design and development partners.
Daniel Walsh
Hunts Office
