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Fill your workspace with possibility

Client

Hunts Office

Date

2024

Location

High Wycombe, UK

Website

huntsoffice.co.uk

Services Provided

Sector

Hunts Office are more than office furniture retailers – they bring workplaces to life with a holistic range of services.

In 2018 we undertook a ground-up rebrand that ushered in a new era of profitability for the company. Our work helped Hunts dramatically increase their e-commerce revenues. By December 2021 online income had increased over one hundred times. We also helped them refocus their business and open up new revenue streams through the presentation of their service offering.

This year we have significantly upgraded their e-commerce offering and created a new suite of conceptual CGI content to express the Hunts brand to an ever expanding audience.

01

A one hundred fold increase in online sales since the launch of the new brand and website.

02

Previously untapped revenue streams have been opened up through the improved presentation of services.

03

CGI imagery has dynamically improved perceptions and increased efficiency.


Project overview

Brand

Our brand identity system reflects the design-led approach of the company and helps position Hunts at the leading edge of the sector, aligned with the brands they represent such as Steelcase, Vitra and Orangebox.

Attention to detail and precision are key indicators of the quality not only of the product Hunts supply but also the service they provide.

GH Hunts A Frame
GH Hunts Truck
GH Hunts Business Cards
GH Hunts Card

Content

New CGI animations have been created to dynamically enhance brand positioning and expand on the Hunts service offering, the harmony between people, objects and space.

Photographic content supports this positioning, presents the catalogue and brings a sense of personality to the business.

Screenshot 2023 11 28 at 14 34 49
Hunts hero 1


Graphical House have established us as key players in the office furniture industry online and across EMEA

Daniel Walsh

Hunts Office

A women wearing an orange top looking at something on the table in front of her.
Man looking at computer screen

Digital

This year we also dramatically upgraded the Hunts Office digital offering, which had already led to a radical increase in sales (over 100 fold). 

A refreshed front-end and refinements to the build further enhances the e‑commerce platform with an improved user experience and greater curatorial control.



The breadth of work undertaken by Graphical House to develop our new brand and end-to-end eCommerce platform was immense. The team are a joy to work with. Their approach is seamless, transparent, and honest throughout – they challenged when needed, and delivered a world-class online shopping experience. They come highly recommended as brand strategists, as well as digital design and development partners.

Daniel Walsh

Hunts Office


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