We designed a brand identity system and an extensive set of guidelines for its use, which will connect events taking place at Viking locations throughout the Northern Hemisphere.

Our logotype draws upon runic alphabets, with each letter inspired by an element of Viking culture — the letter ​‘V’ evokes the both the splitting of wood and the shape of the Viking longboat. 

Black and white imagery is combined with bold colour for dramatic effect, using a palette based around the natural dyes that the Vikings would’ve had at their disposal.

The brand will be activated across international locations, enhancing customer experience, challenging misconceptions and highlighting the often-overlooked creative legacy of the Vikings.