Graphical House
The Glasgow skyline bathed in a yellow light. There is a plane in the distance. There is also a slight bit of lens flare on the left of the frame.

G4C4

Bold belief

Glasgow’s bold and ambitious bid to host Channel 4’s new HQ and Creative Hub.

As part of the creative team leading Glasgow’s successful bid we worked with respected journalist, author and broadcaster Stuart Cosgrove alongside Glasgow City Council to deliver a compelling tender document with supporting materials, including a bid information pack and exhibition.

The creative combines a confident, typographic approach with forthright imagery sourced from some of Glasgow’s leading photographers to reflect ​“a city alive with attitude, teeming with young people and ignited with an audacious belief in its own creativity.”

Glasgow was shortlisted for the National HQ and ultimately secured one of the two creative hubs. Channel 4’s move to the city will have a transformative effect, creating new jobs and opportunities by tapping into the rich cultural diversity of Scotland in one of Britain’s most innovative and exciting creative communities.

A red wire bound book that has silver foiled text on the front that reads "G4C4" sitting on a white surface.

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G4C4.

Print. Bid Document.
A two page spread made of orange paper. There is black text over both pages.

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G4C4.

Print. Bid Document.
A two page spread with an image over both. There is white text that reads "A dynamic digital city".

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G4C4.

Print. Bid Document.
Text that reads "A vibrant city" in white sitting onto of a background of a crowd at a concert.

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G4C4.

Digital Document.
Text that reads "a socially diverse city" on a background of three boys staring at the camera with other people in the background.

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G4C4.

Digital Document.

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G4C4.

Copy. Typography.
A white photographic background with large black angular cut lettering that reads "G4C4"

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G4C4.

Identity. Exhibition. Installation.
A large red exhibition panel that reads "The Glasgow bid" in angular, uppercase white lettering.

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G4C4.

Exhibition Panel.
Detail of exhibition boards. There is text that reads "Talent"

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G4C4.

Exhibition Panels. Detail.
Two people standing in a brightly light space, reading a document.

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G4C4.

Exhibition Panels. Presentation Pack
A woman standing in front of a red exhibition board. She is holding a red document.

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G4C4.

Exhibition Panels. Presentation Pack.
Two red documents that have black lettering on the front. The text reads "G4C4".

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G4C4.

Print. Presentation Pack.
An open document with a large scale printed photograph on the bottom.

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G4C4.

Print. Presentation Pack.
Black angular cut type that reads "Bold Belief". Set in all capital letters.

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G4C4.

Copy. Typography.

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G4C4.

Identity.

Client Testimonial

We wanted our bid to look and feel different and express something about the city of Glasgow through design. 

Nothing phased them, right from the start they helped us work out what we needed and how to deliver it all in a compressed time frame.

We wanted to show the world that Glasgow is Britain’s most creative city; that there is something happening here that you would want your staff and your business to be part of; that we have talent to rival any other place.

With Graphical House the medium really was the message.

Colin Edgar
Head of Communication
Glasgow City Council

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