Building upon the success of Open House London, we elevated the Open City brand by raising the profile of their multifaceted, year-round educational and professional engagement programme.

A visual identity system was designed to communicate the breadth of their offer — placing public, professional and educational initiatives on a level footing — the open letters suggest dialogue, equity and a sense of place and community.

The Open House London brand was refreshed in parallel, building recognition and creating a consistency that captures the synergy between organisation and event, while maintaining these as independent identities.

Striking a balance between the different aspects of their tailored offer, we activated an identity across print and digital applications that inspires an affinity between the built environment and the people who live, learn and work there.