Four jumpers sitting on wooden hangers on a wooden rail. The jumpers are orange, purple, blue and grey.

Jennifer Kent

Luxury Knitwear

We created a brand identity to reflect Jennifer’s minimal aesthetic and impeccable attention to detail, showcasing her elegant designs for a range of new clients. 

The contemporary logotype exudes confidence, allowing the product to do the talking, while the black and white palette complements an array of vibrant colours and geometric patterns. 

We enhanced recognition, developing the consistency that underpins a luxury shopping experience — supporting the purchase clothes in store and online.

Our modern branding elevates Jennifer’s beautifully-crafted knitwear, situating Scottish design and manufacturing alongside the finest in world fashion.

jen​nifer​kent​.com

A shop front with white vinyl on the window that reads "Jennifer Kent, Studio/Shop"

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Jennifer Kent.

Identity. Shop Graphics.

A white business card that reads "Jennifer Kent" in black text.

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Jennifer Kent.

Print. Business Cards.

A detail of a label on a beige cardigan that reads "Jennifer Kent" in all caps.

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Jennifer Kent.

Identity. Clothing Label.

A black and white dash pattern on a scarf that sits next to a white box.

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Jennifer Kent.

Packaging.

Scarfs and socks sitting on a unit in a shop.

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Jennifer Kent.

Packaging. Print.

A white box with lettering in white that reads "Jennifer Kent".

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Jennifer Kent.

Packaging.

Three scarves sitting on top of each other.

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Jennifer Kent.

Identity. Clothing Label.

Detail of white packaging sleeve around a red pair of socks. There are three pairs stacked on top of each other.

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Jennifer Kent.

Packaging.

A white box with an orange patterned scarf sitting next to a black and grey patterned scarf.

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Jennifer Kent.

Packaging. Clothing Label.

A yellow jumper siting with a wooden hanger and grey loom.

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Jennifer Kent.

Identity. Clothing Label. Packaging.

Mock up of the Jennifer Kent website shown on an iPad and iPhone sitting on a white tabletop.

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Jennifer Kent.

Digital. Ecommerce.

An orange booklet that has text on the front that reads "Jennifer Kent".

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Jennifer Kent.

Art Direction. Print. Lookbook.

Detail of a man wearing a grey scarf around his neck.

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Jennifer Kent.

Print. Lookbook.

Three booklets open at different pages sitting next to each other.

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Jennifer Kent.

Art Direction. Print. Lookbook.

Detail of a man wearing a grey patterned scarf.

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Jennifer Kent.

Print. Lookbook.

Print stationery for Jennifer Kent.

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Jennifer Kent.

Print. Stationery.

A man wearing a grey jumper and a scarf around his neck facing away from the camera.

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Jennifer Kent.

Client Testimonial