Founded in 1947 on the Scottish island from which they take their name, Bute Fabrics supply an international marketplace with exquisite, high performance woollen textiles.
We re-drew the out-dated 1990’s logotype. Retaining its distinguishing features but giving it a more timeless feel.
A diagonal slash motif inspired by the way the way yarn and fabric roll on and off the looms is a key feature of the visual identity system, allowing for the exploration of colour combinations.
A campaign line focusses on the simplicity of the Bute offer. The combination of colour and texture.
Inspiring campaign imagery showcases the fabric. Demonstrating innovation and leadership in the combination of colour and texture, opening up new possibilities for how the product can be used.
Imagery of the mill and island underpins the quality and provenance of the product and connects directly to the inspirational environment of Bute.
Graphical House have taken us out of our comfort zone and achieved results beyond our expectation.
Our bespoke sample box allows designers the freedom to interact with the fabrics, colours and textures as never before.
Most recently we created evolved campaign imagery showcasing new design collections targeted directly at residential markets.
Graphical House have been instrumental in the rebrand of our business, enabling us to think differently about our products and how they are communicated to our markets, both existing and new.
The team are great communicators – we’ve had one-hundred percent confidence in them from day one, in what’s been a game-changing rebrand for Bute Fabrics.