Bute Fabrics

Bute Fabrics

Beyond expectations

Founded in 1947 on the Scottish island from which they take their name, Bute Fabrics supply an international marketplace with exquisite, high performance woollen textiles.

We refined the dated 1990's logotype, retaining its original characteristics but introducing cleaner, more contemporary lines.

The diagonal slash motif was inspired by the shapes made by yarn feeding into the looms and finished cloth as it emerges.

A flexible colour palette reflects the needs of seasonal collections and the tastes of specific markets.

 

We refined the dated 1990's logotype, retaining its original characteristics but introducing cleaner, more contemporary lines.

 
 
 

The diagonal slash motif was inspired by the shapes made by yarn feeding into the looms and finished cloth as it emerges.

 

A flexible colour palette reflects the needs of seasonal collections and the tastes of specific markets.

A campaign line focusses on the simplicity of the Bute offer. The combination of colour and texture. Used at the bottom of the page or the back of the pack this line reminds customers why they should choose Bute.

Working with Furniture Designer/Maker Derek Welsh we created a series of bespoke structures to display the fabric in campaign imagery. These were designed to be abstract but evoke familiar forms.

 
 

Working with Furniture Designer/Maker Derek Welsh we created a series of bespoke structures to display the fabric in campaign imagery. These were designed to be abstract but evoke familiar forms.

 
 

Inspiring campaign imagery showcases the fabric. Demonstrating innovation and leadership in the combination of colour and texture, opening up new possibilities for how the product can be used.

Imagery of the mill and island underpins the quality and provenance of the product and connects directly to the inspirational environment of Bute.

 
 
 
 

Graphical House have taken us out of our comfort zone and achieved results beyond our expectation.

John Glen
Managing Director
Bute Fabrics

Brand components come together in a new website that showcases the entire Bute Collection alongside collaborative projects and case study exemplars. The site facilitates sampling and provides technical information, saving time for the sales team.

Our bespoke sample box allows designers the freedom to interact with the fabrics, colours and textures as never before. 

Individual collection blocks allow the user to easily compare fabrics side by side.

Sample box colours change with each production run whereas hanger tops remain neutral avoiding potential colour clashes.

 
 
 

Individual collection blocks allow the user to easily compare fabrics side by side.

 
 
 

Sample box colours change with each production run whereas hanger tops remain neutral avoiding potential colour clashes.

 
 

Most recently we created evolved campaign imagery showcasing new design collections targeted directly at residential markets.

 
 
 

Graphical House have been instrumental in the rebrand of our business, enabling us to think differently about our products and how they are communicated to our markets, both existing and new.

The team are great communicators – we’ve had one-hundred percent confidence in them from day one, in what’s been a game-changing rebrand for Bute Fabrics.

John Glen
Managing Director
Bute Fabrics