Embracing the relationship between ‘M’ and ‘W’, the logotype reflects themes of repetition and symmetry in the building’s architecture.
Tailored, copy-led campaign collateral combines rich textures with a deliberate and striking monotone palette.
A rigorous, typographic approach forms the basis of the building’s signage and way-finding scheme.
A promotional website was created to tell the story of the transformation of the building in a playful and engaging way – using scroll-activated, animated architectural renders.
It’s been a pleasure working with Graphical House throughout the journey to bring McLellan Works to life. We deliberately brought them on board at an early stage to ensure the visual identity and architectural design developed in parallel and the team quickly understood the spirit of the project. It’s coherence across both the building and marketing materials has become a fundamental part of the success of the project. We look forward to the next collaboration.
Theo Michell, Bywater Properties