McLellan Works

McLellan Works

For the change makers

Embracing the relationship between M’ and W’, the logotype reflects themes of repetition and symmetry in the building’s architecture.

 
 
 
 
 

A bold, typographic approach combined with a versatile graphic motif establishes a visual language that appeals to a creative audience. In application, the simple structural forms derived from the interior scheme become playful abstract compositions.

 

A bold, typographic approach combined with a versatile graphic motif establishes a visual language that appeals to a creative audience. In application, the simple structural forms derived from the interior scheme become playful abstract compositions.

The visual identity makes use of abstract textures evoking the materiality of the interior spaces.

 

The visual identity makes use of abstract textures evoking the materiality of the interior spaces.

 
 
 
 
 

Tailored, copy-led campaign collateral combines rich textures with a deliberate and striking monotone palette.

A rigorous, typographic approach forms the basis of the building’s signage and way-finding scheme.

 
 

A promotional website was created to tell the story of the transformation of the building in a playful and engaging way – using scroll-activated, animated architectural renders.

The brand profile was built through strategic alignment with audiences and a curated stream of dynamic social content – raising awareness of the project and documenting the refurbishment in what was a challenging and unpredictable year.

 

The brand profile was built through strategic alignment with audiences and a curated stream of dynamic social content – raising awareness of the project and documenting the refurbishment in what was a challenging and unpredictable year.

 
 
 
 
 
 
 

It’s been a pleasure working with Graphical House throughout the journey to bring McLellan Works to life. We deliberately brought them on board at an early stage to ensure the visual identity and architectural design developed in parallel and the team quickly understood the spirit of the project. It’s coherence across both the building and marketing materials has become a fundamental part of the success of the project. We look forward to the next collaboration.

Theo Michell, Bywater Properties