Brutal Beauty
The Craigend Collection is the third collaboration between prestigious carpet manufacturer Brintons and leading pattern designers Timorous Beasties.
We defined a unifying identity and visual style for this collaboration, created bold campaign imagery and designed all related items. This included a product brochure, sample boxes and collateral supporting the launch event and pop-up installation at Clerkenwell Design Week.
With products inspired by the brutal beauty of the natural world, texture and surface were key considerations of the project. A deserted former print works was used as a location for the photoshoot, providing a raw, untreated backdrop for these beautifully designed and impeccably manufactured carpets.
Timorous Beasties work is often about contrasts, the juxtaposition with this stark industrial environment helped us create a striking brand image for the collaboration that stands apart from the conventional approach.
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Identity.
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Art Direction.
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Art Direction.
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Art Direction.
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Art Direction.
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Layout.
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Art Direction. Print.
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Art Direction. Print.
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Art Direction. Print.
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Print.
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Print. Layouts.
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Postcard Pack.
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Clerkenwell popup designed by Studio Shaw Architects.
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Print.
Everyone at Brintons enjoyed working with Graphical House, they went the extra mile at every turn and the results always exceeded our expectations.
Sarah Draper
Commercial Marketing Manager
Brintons Carpets