In recent years, Fraser’s creative practice has been that of an artist, whilst maintaining his textile roots via positions at various art schools including a role as Adjunct Professor of Fibre and Material Studies at the School of the Art Institute of Chicago.
The logotype is designed to be at once contemporary but also to have a hint of typographic attitude from the era in which Fraser began working, the editorial styles of magazines such as The Face and ID. This attitude is reflected throughout the project.
Graphical House have created a startling visual identity for Haxton, a new project positioned at a vital intersection of my career as a visual artist and designer.
Art direction for the collection is simple and direct with a sense of rawness. Appropriate for the pieces and reflective of the backdrop that 2020 has provided.
The project comes together in a large format catalogue designed to showcase the Haxton collection alongside some of the inspiration for the pieces.
We also produce a fully content managed, responsive website as a platform for Haxton alongside Fraser’s other projects.
The project was fast paced and inspired decisions were swiftly formed. Support and assertion established trust which accelerated an enthusiastic rigorous creative process. Every move was alert and focused on every detail. The result captures the sharp yet raw conceptual ambition of the project and has a clarity which positions it at the centre of contemporary design and artistic relevance.
I am grateful for Graphical House’s acute vision and ability to steer every aspect of the project.