Haxton

Haxton

A return to fashion

In recent years, Fraser’s creative practice has been that of an artist, whilst maintaining his textile roots via positions at various art schools including a role as Adjunct Professor of Fibre and Material Studies at the School of the Art Institute of Chicago.

The logotype is designed to be at once contemporary but also to have a hint of typographic attitude from the era in which Fraser began working, the editorial styles of magazines such as The Face and ID. This attitude is reflected throughout the project.

 
 

Drawing is a critical part of Fraser's practice and its influence on the Haxton project is clear.

In developing the Haxton concept, Taylor has revisited a collection of images that were motivated by a series of 1980s drawings made on the west coast of Scotland.

 
 

Drawing is a critical part of Fraser's practice and its influence on the Haxton project is clear.

In developing the Haxton concept, Taylor has revisited a collection of images that were motivated by a series of 1980s drawings made on the west coast of Scotland.

 
 

The process of this project has created a new collaboration with designer Franz Maggs who has brought his knowledge of fashion and construction in realising the concept.

 
 

The process of this project has created a new collaboration with designer Franz Maggs who has brought his knowledge of fashion and construction in realising the concept.

Graphical House have created a startling visual identity for Haxton, a new project positioned at a vital intersection of my career as a visual artist and designer.

Fraser Taylor

Art direction for the collection is simple and direct with a sense of rawness. Appropriate for the pieces and reflective of the backdrop that 2020 has provided.

 
 
 
 
 
 
 
 

The brand is expressed through small details such as letterpress hang-tags and woven labels.

 
 

The brand is expressed through small details such as letterpress hang-tags and woven labels.

The project comes together in a large format look book designed to showcase the Haxton collection alongside some of the inspiration for the pieces.

 
 
 
 
 

The project was fast paced and inspired decisions were swiftly formed. Support and assertion established trust which accelerated an enthusiastic rigorous creative process. Every move was alert and focused on every detail. The result captures the sharp yet raw conceptual ambition of the project and has a clarity which positions it at the centre of contemporary design and artistic relevance. 

I am grateful for Graphical House’s acute vision and ability to steer every aspect of the project.

Fraser Taylor