Channel 4

Channel 4

Super Cars. Super Humans

Successive pitch documents – used in the bidding process for the UK rights to both Formula 1 and the 2016 Paralympics in Rio – combine contemporary photography with bold design that illustrate Channel 4’s vision and potential as a host for global sport.


Our work contributed towards Channel 4 securing the £16million contract for the 2016 Paralympics, and the rights to broadcast Formula 1.


The work clearly communicates Channel 4’s core values providing a solid foundation for sharing their vision with their global audience.

Graphical House are indispensable.

Stuart Cosgrove
formerly Head of Nations and Regions
Channel 4