We created a brand that reinvents tradition, and places Aosdàna’s jewellery in a firmly contemporary context. 

The new marque, based upon the letter ​‘A’ from Old Gaelic orthography, recalls the linear detail of Iona’s rugged landscape. 

As part of the new identity, we art directed photography shot by Shannon Tofts and created a full suite of stationery and promotional items. 

A new website reinforces the brand online, enabling Aosdàna to access a global market from their remote island location. 

Our strategic insight led to the development of a new packaging concept, which offers an elegant and cost-effective solution to the logistical challenge of transporting Aosdàna’s range of products from Iona.