A city observatory redefined

After completing an initial rebranding process in 2013, a longterm marketing strategy was implemented to grow audiences and attract new investment ahead of the permanent move in 2018.

Working with Collective we created a range of marketing materials, raising awareness and helping to secure the final phase of funding required (4.5m) to complete the restoration. 


We continue to support Collective as it evolves and diversifies its world-class contemporary arts programme.

The contribution Graphical House have made to Collective's successful re-branding and launch of our new home on Calton Hill has been huge.

Eric Hildrew
Head of Marketing and Communications

Building an inviting identity

A new sub-brand was also created for the launch of Collective Matter – a physical and online shop selling a curated selection of limited editions and products inspired by art.


The website has been designed so it can modify and adapt to new requirements and content in the future.

The website had over 39,000 users during the first year of the relaunch.

We felt that Graphical House had a sound understanding of our needs from the beginning. They took the time to research our audience and our market, to consult with us at the start, and to think through an intelligent approach.

Graphical House were organised and reliable to work with. They kept in touch regularly and the project took place very smoothly. We have maintained a strong working relationship with them and wouldn’t hesitate to recommend them for other brand design and roll-out projects.

Kate Gray
Director Collective