We reinvigorated the MYB brand, helping them to develop international markets, and introduce lace to a new generation of customers.
Our work reflects MYB’s rich heritage — their new marque is a contemporary take on the monogram that’s adorned the factory door since the 1920s.
Our tailored website showcases the quality of MYB’s products for a global market. Updating the image of lace has allowed MYB to attract new clients — their textiles are now sought after by designers of luxury interiors, and have been used on the sets of HBO’s Boardwalk Empire and Steven Spielberg’s Lincoln.
Our short film celebrates MYB’s traditions for their global audience, capturing the people behind the production process, and instilling a sense of community and pride within the workforce.
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Identity. Monogram and typography.
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Art direction. Brand photography.
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Art direction. Product photography.
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