Drawing upon the area’s industrial heritage, we created a brand identity befitting of a company that’s firmly establishing where their roots lie.

We designed a modern brand inspired by the iconic memorial that overlooks Dundee from the Law. Its Art Deco style — referenced in the arch of the logotype — evokes an era of thriving industry from the City’s past.

The herringbone pattern of jute is prominent in our bespoke packaging for Verdant Dry Gin, appearing as a striking optical illusion when the bottle is filled — the palette is influenced by the rich colours of Bangladesh, a once key trading partner of the City.

With a distinctive brand and stand-out packaging, we built upon a sense of place and tradition that underpins a spirited new era of production in Dundee.