Oblique for Paul Smith

A Game of Bones

We worked alongside Derek Welsh Studio to produce, brand and package a limited-edition set of dominoes to be sold through Paul Smith flagship stores in London, Paris, New York and Tokyo.

Handcrafted in walnut, and cut at oblique angles, each set of dominoes is finished in Paul Smith signature navy and pink.

Derek brought our designs to life though a meticulous process, in which the crafting of each domino involved 45 separate procedures.

This project celebrates a passion for detail and finish that is shared by all three studios. 

The collaboration underpins the Paul Smith brand by realising these core values in a one-off collectable.

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Oblique for Paul Smith.

Identity.

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Oblique for Paul Smith.

Launch night

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Oblique for Paul Smith.

Art direction. Making process.

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Oblique for Paul Smith.

Packaging. Box.

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Oblique for Paul Smith.

Dominoes. Detail.

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Oblique for Paul Smith.

Print. Instructions.

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Oblique for Paul Smith.

Dominoes.

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Oblique for Paul Smith.

Art direction. Manufacture.

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Oblique for Paul Smith.

Packaging. Paul Smith fabric.

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Oblique for Paul Smith.

Packaging. Storage bag.

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Oblique for Paul Smith.

Art direction. Packing the boxes

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Oblique for Paul Smith.

Environment. Launch event.

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Oblique for Paul Smith.

Environment. Launch event.