Defining Details
Client
Hoskins Architects
Date
2014
Location
Glasgow & Berlin
Website
Services Provided
Sector
Formerly Gareth Hoskins Architects, we created a new name and identity befitting of an outward-looking and expanding practice.
We devised a new identity to reflect the fastidious nature of their work — setting their brand apart from the industry standard with a striking use of colour.
A range of collateral from stationery to pitch documents, reinforces the brand, adding a stamp of excellence to everything that Hoskins Architects produce.
This ethos is also carried over to the digital environment with a new website.
Identity
The identity system centres around a modernist typographic approach coupled with a striking, but highly-legible and functional colour palette reflecting the nature of their practice.
The monogram provides a distinctive sign-off and mark of authentic fastidiousness.
Collateral
Collateral included a suite of bespoke letterpress stationery as well as report covers and document templates for internal use.
We devised a template system that allows for a variety of reports and documents to be produced in different formats and and collated internally.
Art Direction
We art directed studio photography and provided input on documentation and representation of project work.
Digital
We developed a bespoke portfolio website to showcase Hoskins project output with a focus on photography and quality content.
