UWS

Modern Studies

The University of the West of Scotland is one of the country’s largest modern universities, with campuses spread across Ayr, Dumfries, Paisley and Hamilton.

We collaborated with UWS to create campaign branding, generate content and design for their student recruitment materials.

Over a nine-year period we continually re-evaluated our approach, reshaping content in response to UWS’s growth, and introducing new media such as [film](#12) and augmented reality, which reflect the University’s commitment to innovative learning.

We art directed all photography, placing students at the centre of each campaign, and creating a sense of what day-to-day life is like at UWS

These contemporary campaigns stand out against those of the traditional universities. Through this approach their success continues to flourish.

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UWS.

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UWS.

Campaign. Concept

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UWS.

Campaign. Concept

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UWS.

Campaign. Collateral

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UWS.

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UWS.

Print. Undergraduate prospectus

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UWS.

Print. Undergraduate prospectus

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UWS.

Print. Undergraduate prospectus

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UWS.

Digital. Augmented reality

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UWS.

Campaign. Film. *Success*

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UWS.

Campaign. Art direction

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UWS.

Digital. Desktop

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UWS.

Campaign. Film. *Success*

Client Testimonial