mymy

mymy

East to West

Inspired by natural forms and fine tailoring our new logotype makes reference to the petal forms found in Phuong My’s main line brand.

Campaign imagery reflects the elegant simplicity of the pieces and supports the drive into new European markets.

Colour palettes are drawn from the collection itself.

 
 

Campaign imagery reflects the elegant simplicity of the pieces and supports the drive into new European markets.

Colour palettes are drawn from the collection itself.

 
 

Signature mymy prints enrich all packaging and stationery. Our bespoke bags and boxes underpin the shopping experience, supporting the purchase of clothes and reinforcing brand values.

 
 
 
 
 
 

These elements instantly identify the mymy line — allowing its simplicity to speak for itself.

A woman looking to the left. A white lily is on the right of the frame. There is text that reads mymy.