Science
Initiated as a profile-raising project by The British Society of Immunology, Going Viral was a collaborative art-science exploration of the body’s immune functions.
The project included a Glasgow and London exhibition which increased public engagement with BSI’s work through the testimony of those it had benefited.
The Graphical House-designed identity evolved with the addition of a unique avatar for every visitor to the website. These graphic avatars linked together on the site and could be shared on social media, spreading and mutating to represent the project’s physical and virtual reach.
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Identity. Project launch poster
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Identity. Components