Collective Gallery

Artistic Movement

We redefined the Collective brand and created a marketing campaign to reflect their growing ambition and publicise their move to the new site. 

Our work captures the process of repurposing a historic location for contemporary use, combining handmade type and iconography with a contemporary structure and colour palette that references the original building.

The brand is activated across all of Collective’s, marketing, signage, way-finding and website, enhancing both customer experience and brand recognition.

With the City Observatory site due to open fully to the public in 2017, we are working alongside Collective Architecture to create marketing programme that responds to each stage of the ongoing development.

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Collective Gallery.

Environment. The Collective Gallery.

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Collective Gallery.

Identity. Brand creation.

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Collective Gallery.

Identity. Brand assets.

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Collective Gallery.

Identity. Iconography.

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Collective Gallery.

Environment. Signage.

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Collective Gallery.

Digital. Website.

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Collective Gallery.

Campaign. Posters.

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Collective Gallery.

Campaign. Advertising.

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Collective Gallery.

Print. Guides.

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Collective Gallery.

Print. Guide detail.

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Collective Gallery.

Digital. Website.

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Collective Gallery.

Identity. The Collective Gallery tote.

Client Testimonial