A green, yellow and purple piece of fabric sitting in the background. There is a wooden structure in the foreground.

Bute Fabrics

Colour. Texture. Bute.

We revitalised Bute Fabrics’ brand, enabling them to develop their well-established reputation and explore new markets. 

Our modern logotype retains the key features of original, while the new diagonal-strike motif evokes the angles of the textiles on the loom. A flexible colour palette can be adapted to reflect changing seasons and distinct markets. 

With striking new art direction we developed an innovative new website that enables designers to create and share digital mood-boards, while our bespoke sample box allows the freedom to interact with the fabrics, colours and textures like never before.

With a modern and adaptable brand, our creative insight enabled Bute Fabrics to develop an industry-leading approach to sampling, tailored to the needs of their customers.

bute​fab​rics​.com

A strap-line that reads "Colour.Texture.Bute" on a yellow background.

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Bute Fabrics.

Strategy. Campaign line.

Text that reads "bute" set in black, lowercase letters.

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Bute Fabrics.

Identity. Logotype.

Nine rectangles with angular shapes made from multiple colours. There is text that reads "bute" in white lettering on each rectangle.

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Bute Fabrics.

Identity. Colour.

Orange, Grey and Blue fabric piled on top of each other.

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Bute Fabrics.

Art direction. Colour.

A grid of four in black and white. Showing a scale model, a close up of some wooden dowels, a large set and a photographer.

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Bute Fabrics.

Art direction. Set design and photoshoot.

Large panels of coloured fabric with a wooden structure in front. There is a roll of yellow fabric on the floor to the left.

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Bute Fabrics.

Art direction. Campaign imagery.

A grid of nine showing different set ups that all have fabric involved. The fabric is used to make different shapes and is in many colours.

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Bute Fabrics.

Art direction. Campaign imagery.

A wooden clasp holding onto the bottom of a green roll of fabric. There is a yellow piece of fabric to the right.

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Bute Fabrics.

Art Direction.

A piece of text that reads "bute" in front of a set up that includes wooden structures and large pieces of fabric.

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Bute Fabrics.

Campaign.

A printed magazine advert that shows a piece of a wooden structure with orange fabric in the background.

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Bute Fabrics.

Campaign.

Large waves crashing in dark almost black blue.

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Bute Fabrics.

Art direction. Context imagery.

A grid of four. There are two production shots and two shots that refer to the sea.

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Bute Fabrics.

Art direction. Context imagery.

Multiple looms of fabric. They are each a different colour.

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Bute Fabrics.

Art direction. Context imagery.

Mock up of Bute Fabrics website shown on an iPad and iPhone that sit on a white tabletop.

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Bute Fabrics.

Digital. Website.

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Bute Fabrics.

Digital. Website.

A Bute Fabrics sample box with two shades of blue sitting on a sideboard.

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Bute Fabrics.

Packaging. Sample box.

A Bute Fabrics sample box with an angular blue and purple line sitting on same colour paper.

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Bute Fabrics.

Packaging. Sample box.

Bute Fabric sample blocks. There is an orange one to the front of the frame.

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Bute Fabrics.

Packaging. Swatch block.

Grid of four. Each showing a different piece of stationary including business cards.

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Bute Fabrics.

Packaging. Stationery.

Detail of back of sample box. There is text that reads "Colour, Texture, Bute".

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Bute Fabrics.

Packaging. Sample box.

Client Testimonial